Why Miele?

Since being founded in 1899 in our hometown of Germany, we have been dedicated to our brand promise of Immer Besser – Forever Better. With a dedicated customer base in over 50 countries across the globe, we have built our brand to become the world’s leading manufacturer of premium domestic appliances.

But what exactly does Immer Besser signify and what is it that makes our appliances stand apart? This month, we took a deep dive into what ‘Forever Better’ means, by speaking to architects, chefs and customers to find out their perspective.

Jane Wilson, Miele Customer

One of our favourite stories is from loyal and long-time customer, Jane Wilson, who had her washing machine for almost 40 years, trusting it with her most delicate fabrics. We sat down with Jane a little while ago to learn more about the history of her Miele washing machine and to hear why she chooses Miele’s genuine craftmanship.

Miele makes my life easier for a number of reasons. I adore Miele’s simple to use functions, the elegance of the design, the way the controls are configured and the overall look and experience that comes along with the brand. Design is really important to me, particularly industrial design, and Miele products incorporate the simplicity of that design, whilst remaining convenient for domestic purposes.” says Jane.

Read the full article about Jane and watch the video here:

Maggie Beer, much-loved Australian cook

We all want appliances that will make our lives easier. We make this possible every day with intuitive technology and a range of convenient functions to help our customers save time and switch off while their Miele does all the work.

Australian chef Maggie Beer spoke with us about how she ensures her meals are always to the highest quality, but made super simple thanks to Miele.

I am always looking for something that will make food taste better and using quality produce is the heart of every good meal I cook. To do this justice, it means using the best quality appliances every time, and I use Miele. Cooking intricate desserts such as a verjuice custard dessert can be quite difficult in a conventional oven but in the Miele Steam Oven it’s a piece of cake, I simply set the oven, and forget.” says Maggie.

One of the things I love about Miele is they are always innovating and that allows me to take my cooking to another level.

Watch Maggie’s secret cooking tips and chat with Miele here:

Ashley Alexander, Recipe Developer and Food Stylist

Another person who uses our kitchen appliances is Ashley Alexander, long-time Miele customer and the founder of Gather and Feast website.

Ashley is passionate about creating delicious meals using the best quality ingredients. Ashley’s Miele appliance of choice is her steam oven which guarantees perfect results, time after time.

“Gather and Feast brings together two very important concepts for me, people and food, I love bringing them together in an all-encompassing way, and my favourite Miele kitchen appliance is my Miele Steam Oven. I love that I can steam perfect eggs, prepare and steam vegetables and create incredible desserts like my steamed black forest mud cake with vanilla mascarpone and vanilla cherry jam with complete ease and perfect results,” explains Ashley.

Watch Ashley’s chat with the Miele team here:

Richards Stanisich, Interior Architects

Whatever design you love, we have a range of options to ensure that the Miele appliance you choose will be a perfect match. Our built-in kitchen appliances feature clean lines and timeless design, with consistency in lines and colour options to suit the most diverse of interiors and kitchen furniture fronts.

Helping create beautifully crafted spaces is important to us, which is why many architects and designers use Miele to bring their kitchens to life. This includes Sydney interior architecture practice, Richards Stanisich, who regularly incorporate Miele appliances into their designs.

“We like using Miele in our projects because from a design perspective it is consistent, they have clean lines and a beautiful aesthetic that blends with the fixtures and finishes of our kitchen designs, along with practicality and functionality that our clients have come to know and love,” says Jonathan Richards.

Learn more about Richards Stanisich and why they choose Miele here:

There any many reasons why Miele appliances improve our customer’s lives and continue to live up to our promise of Immer Besser.

Now for the first time in Australia, Miele is proud to be able to offer a complete 10 year warranty* across all built-in cooking, refrigeration, dishwashing and laundry appliances. For our customers, this means they can have peace of mind knowing that choosing Miele means they will receive the highest level of quality appliances, which are truly built to last. Offer ends 30 September 2020. *Terms and Conditions apply. Click here for more details.


1 Session selected

  • Free Discovery Product Demonstrations

    Miele Experience

    Thursday 08th September 2016

    At 10:30 am - 12:00 pm



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