Sustainability at Miele

Immer Besser: For the planet, our only home

Why we care about sustainability

The world is undergoing significant transformations, the effects of which are just starting to be felt. Everyone, from major corporations to individual households, has a duty to work towards a brighter future. Miele is dedicated to the principle of “Immer Besser,” meaning to constantly always do better in all that we do. This drive fuels our pursuit of creating smarter, more sustainable appliances, contributing to the sustainability of homes and businesses for generations to come.

Our pledges for the planet

As the race to save our only home is ever-accelerating, our commitment to evolve our ambitions is too.

To continue our journey Miele commits to the following sustainability pledges.

Make sustainability happen at every step

We continuously work towards making sustainability essential at every stage of our products and services’ life cycle – as well as in all of our value chains, and in the homes of our customers.

Make appliances that won’t leave a mark

Miele is dedicated to producing the best possible products and services with the least impact on the environment, with the ultimate aim to make them 100% carbon-neutral.

End waste by giving our appliances new life

We are working towards creating a circular value chain with net-zero waste for all materials used in our appliances to re-enter the loop at the end of their lifecycle.

Stories of Sustainability

We travelled around Australia to gather inspiration and learn first hand how artisans, producers and local communities are working towards a sustainable future. As a part of the journey towards becoming more sustainable, we challenged ourselves to shoot in the most sustainable way too. Our efforts were awarded a Green Seal by the Environmental.

A sustainable production

To us, sustainability is a journey. We understand it as the accelerator to move Miele forward. In all our projects, we continually work towards sustainable innovations that will help make a difference in the world. With our latest content series, we challenged ourselves to make the production a completely sustainable one, working with limited crew and using only battery powered equipment, reducing waste and recycling on set. In an industry first, we are humbled to have been awarded the ‘Green Seal’ certification by the Environmental Media Association (EMA), a body which honours and recognises progress in sustainable production.

Did you know?

To us, sustainability is a journey. We understand it as the accelerator to move Miele forward. In all of our projects and initiatives, we're continuously working towards sustainable innovations that will make a difference in the world.

Episode 1: Mathieu Dechamps, MD Knives

Mathieu Dechamps’s passion for woodworking developed at an early age with the Belgium born craftsman originally training as a maker of fine furniture since he was just 13 years old. Spending a number of years travelling the world, he was first introduced to knifemaking in Scotland. Now residing in the Dandenong Ranges in Melbourne, Mathieu hand crafts knives using the sustainably sourced timber from the idyllic ranges which surround him. Witness the profound respect Mathieu and Jo have for one another’s dedication to their craft in this untold story of sustainability.

Episode 2: Flinders Island

Voyage to the idyllic Flinders Island situated off the rugged coastline of Tasmania, Australia in episode 2 of Stories of Sustainability. Home to some inspirational people who have spent their lives living alongside and nurturing the land and the seas. Get swept away in the natural beauty of the untouched landscape and behold how the locals act as a community to respect the land and look after its surroundings.

Cover crop salsa with root vegetables

Cullen Wines first introduced cover crops in their vineyard to enrich soil fertility and increase biodiversity.
Forever thinking of creative ways to minimise food waste, Matt Stone saw these ingredients as another
nutrient dense food source. We invite you to try Matt’s delicious crop salsa recipe below.

Photo credit: Earl Carter

Episode 3: Northern Territory

Episode 3 of Stories of Sustainability unfolds in the Northern Territory, a place renowned for some of Australia’s most iconic and breathtakingly beautiful landmarks. This fertile land is home to the Larrakia people who sustainably wild harvest native ingredients that showcase their incredible culture. Join Matt on a journey of discovery with proud Larrakia man Daniel Motlop, General Manager of Indigenous beverage company Seven Seasons.

Make your next drop an organic one with sustainable agriculture from Margaret River

A wine can only be as good as the grape, with the winemaker acting as caretaker to the fruit. As part of our
Stories of Sustainability series, decorated chef Matt Stone travels to Cullen Wines in WA’s picturesque
Margaret River region to learn about organic agriculture and cultivating the best drop.

Episode 4: Cullen Wines

In our fourth and final episode of Stories of Sustainability, we meet Vanya Cullen, Managing Director and part owner of Cullen Wines in Wilyabrup, Margaret River, a remote costal town in Western Australia. With similar family values to Miele and an immensely deep connection to the land, we learn about the holistic and sustainable practices the vineyard upholds.

Miele Sustainability Report

Miele’s new Sustainability Report is now available as a download. In this report Miele reinforces its commitment to the Sustainable Development Goals (SDGs) published by the United Nations and subscribes to the 2°C target of international climate politics. As the case of past reports, this issue follows guidelines of the Global Reporting Initiative (GRI).

1 Session selected

  • Free Discovery Product Demonstrations

    Miele Experience

    Thursday 08th September 2016

    At 10:30 am - 12:00 pm



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